This morning I came across this infographic, which purports to be able to “make you win any climate argument.”
Don’t get me wrong: I’ve got no bones with the data. Nor do I have any bones with the data presented, by Cody Beck on Grist, in a long series entitled “How to Talk to Climate Skeptics.”
I have bones with the method. Effective communication is important to me. I’ve never found data (no matter how overwhelming) to be a very effective tool when talking to climate skeptics. Have you? When’s the last time someone changed their mind because you shouted facts at them? The best people to shout facts at are the people you already agree with. Let off your steam with them. When “Talking to Climate Skeptics” we need a totally different approach.
Why? Well, for one thing, those “my facts will beat your facts!” debates are usually about power, and power struggles, while they may be fun sometimes, are counterproductive. They are about winning, not changing.
Second, as much as we’d like to believe that we live in a rational society, people are rarely convinced to change their position because of data that controverts it. When it comes to climate change, we need to STOP engaging the “is it or isn’t it happening” question. That’s been settled, and lending it legitimacy by addressing it (and allowing people to argue using the points they’ve been handed) is not going to help. So I’m disheartened that many dedicated environmentalists are still focusing on countering the disinformation campaign. That’s playing right into the Koch Brothers‘ hands, folks. As long as we’re still arguing about whether it’s happening, we’re not moving forward.
So–what do we say, then, when we mention climate change and Grandpa gets furious about wind turbines and Uncle B laughs it off? Believe me, I get upset in these situations, too. This shit matters to me extraordinarily. I’m not going to let it slide. But pulling out the dossier of graphs just makes people angrier. No one likes to feel talked down to. When you rattle off statistics, the walls get fortified and you get nowhere. And we DESPERATELY need to get somewhere, which is why you should put that dossier away. Stop thinking about proving that you’re right and start thinking about engaging people in productive conversation.
Look for a minute at the gay marriage debate. Americans have swung, since just 2008, from majority disapproval of gay marriage to majority approval. What changed people’s minds? Not studies about the efficacy of gay parenting, but knowing people who were gay–i.e., emotional, personal appeal. And amen to that–it’s a really hopeful example of positive social change. Turnarounds are possible even in our stagnant big-media culture. Climate change is not 100% analogous to gay rights, but environmentalists could learn a lot from recent LGBTQ methodology. To get turnarounds we need honest, personal, emotional engagement. That means we need to seek out avenues of approach where the walls aren’t already built. A lot of people are openminded on the road less traveled.
I have a number of climate change deniers in my family and in my rural hometown. When they make dismissive comments about climate change, I keep calm and take a tack they don’t expect. The following is (paraphrased, of course) my go-to response:
“Well, we disagree on that, but think about this: the changes we [would] need to make to address climate change [if it were happening] are GOOD CHANGES that will make everyone’s lives better. More efficient cars and better public transit (=less money spent on gas)? No more blowing up mountains for coal? No more reliance for our energy needs on violence and vacillating international oil prices? Less expensive and unnecessary waste from our newly-retrofitted houses and appliances? Producing 100% of our energy domestically without extraction? Perennial crops (a personal favorite of mine)? These are fundamentally good changes that will make our future better regardless of climate effects.”
I’ve yet to meet one denier who argued with these points–because there aren’t ready-made responses for them, and because he didn’t feel like I was attacking him!
Sometimes it’s enough to leave it there–the seed’s been planted; the positive rhetoric of SOLUTIONS has been introduced. At other times, addressing the issue in this unexpected way brings down the fences a little bit and moves us into more personal discussions about our visions (often more compatible than you’d think) for the future.
This, I believe, is ultimately a more fruitful way to go. And I really mean fruitful, as in, more likely to concretely move us forward on this issue. Swords into plowshares, and all.
Grandpa hasn’t come around on wind power, but these days he and I have damn good talks about energy policy and he thinks geothermal is pretty neat. I don’t really know where Uncle B stands on climate change these days, but now he wants to homestead and sell his citrus at farmers’ markets and put solar panels on his roof.
This is a call to action, folks. Let’s start a better conversation.